Maserati has been cooking up some new vehicles lately and the brand has decided to enter a new phase in it’s history. Paying respect to the cars that brought them here over the past 106 years. As a celebratory gesture, Maserati has released a film reminding us of it’s past with a sneak peak of the upcoming Gran Turismo as well as the Levante‘s baby brother, the Grecale.
1st December, the day of the Marque’s anniversary, Maserati celebrates its foundation and its history reaching back more than a century, and looks towards the future. Exactly 106 years ago, Alfieri Maserati joined forces with his brothers Ettore and Ernesto to establish “Alfieri Maserati”, at number 1A on via de’ Pepoli, in the heart of Bologna.
“Maserati from A to Z”: a visual journey with a rapid flow of images making up an exciting story, recounting the Brand’s spirit and its constant striving for performance, innovation and exclusivity. The storytelling is in time to the beat of the alphabet and lists what Maserati has been and what it will be in the future.
“We’re starting from our roots to build our future,” Maserati CEO Davide Grasso underlines. “We’re proud to have shown that our present is guided by the audacity of those who look to the future with confidence, undaunted by difficulties. 2020 marked the start of a new Era for our Brand and, now as never before, we need to be authentic and to return to our Marque’s timeless values to face the challenges that await us with our energy undimmed. For Maserati, this is a time to build our future.”
You can watch Maserati’s new film here on their YouTube channel.
The film, “Maserati A-Z”, is a celebration of the Brand. A short film that highlights all the various factors behind Maserati’s audacity. The storytelling is punctuated by the letters of the alphabet and is the perfect representation of the Brand’s past, present and future.
In 4 minutes, the film features over 30 models and a modern, eclectic cast, which convey a timeless spirit through imagery with a strong visual impact.
The Soundtrack is a special “Maserati Mix” of the iconic “The Chase” by Giorgio Moroder.
Written by | Maserati